Sumo Group, the provider of award-winning creative and development services to the video game and entertainment industries, has officially announced GamesAid, Solving Kids’ Cancer UK and SpecialEffect as its chosen charity partners for 2022.
Solving Kids’ Cancer UK supports children and their families suffering from neuroblastoma, while GamesAid helps raise vital funds for disadvantaged and disabled children and young people. SpecialEffect, which remains as one of Sumo Group’s key charity partners, provides bespoke control setups and resources for people with physical challenges across the globe to play video games and feel included.
Carl Cavers, CEO of Sumo Group, said: “The past two years have brought new challenges for many families in difficult circumstances, and charities are being relied on even more than before to offer care and support for those in need. Together, we can do more to help others, which is why I am thrilled that we have three fantastic charity partners confirmed for 2022.
“Every small thing we do could make a big difference, and our studios will be taking part, promoting, and supporting our charity partners with a variety of fund-raising events throughout the year. We do the utmost to support our people within Sumo Group on a daily basis, and we hope that many of you will join us to help support these charities by getting involved and donating where possible.”
Off the back of a successful fund-raising year with SpecialEffect, in which Sumo Group raised tens of thousands of pounds to help fund more life-changing equipment and support for gamers with disabilities, the Group has already kickstarted some of its initial projects to support the three charities.
In April, Sumo Group was one of the main sponsors for GamesAid co-chair Terry Haynes’ 804-mile charity bike ride past all 20 Premier League football stadiums and a number of people from Group studios took part in the Twin Towns challenge to raise money for SpecialEffect. The challenge saw teams driving from Blenheim Palace in Oxfordshire to Le Touquet in Northern France in pre-loved decorated cars – with Art Director David Blewett and Sumo Sheffield VFX Artist Lee Taylor also completing a 52-mile ultramarathon from Calais to Le Touquet in the process.
Sumo Group has also been on a mission to help Solving Kids’ Cancer support families and share their stories – and our head of IT Service Delivery, Stacey Smith, has been working closely with the team at SKC, generous IT suppliers and friends and family to source items for a new SKC initiative.
Charity is one of many environmental, social, governance commitments within Sumo Group, and you can keep up to date on the company's latest events and projects at www.sumogroupltd.com/esg